To redefine, redesign and give a clear and direct purpose to the brand.
The aim was to create a graphic language more suited to the brand's mission and positioning. A clear and noise-free language. With communication that emotionally interacts with people.
We designed a bold and dynamic visual identity that represents the brand's values and purpose.
The symbol created reflects the company's core mission in a clever way. The concept created between the ambiguity of the letter G with the arrow pointing towards the goal is an impressive way to identify the brand.
FIND YOUR DREAM HOME...
Concept for the new symbol
The three elements that form the symbol and their meanings.
G letter + Arrow + House
New Logo Proposal
Dynamic and flexible.
Custom letter design.
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